General Assembly
Pizza Branding

Project Info

General Assembly Pizza is a neapolitan pizza restaurant in the heart of downtown Toronto. The brand has become a staple of good pizza since it first launched in 2017. Inspired by Art Deco movement, I led the design of the branding, packaging, signage, menu and merch.

Role: Lead Design, Production, Photography
Agency: Jacknife
Client: General Assembly Pizza

Brand Strategy
Brand Identity
Naming
Signage
Merch
Photography

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