Pall Mall
The Real Deal
Campaign
Project Info
“The Real Deal” is a global integrated campaign that aims to promote Pall Mall as a superior smoke at a value price no matter where you go. I led the art direction, branding, and typography. The campaign has many touchpoints that include POS, billboard, print, and digital ads.
Role: Art Direction, Lead Design
Agency: TAXI (New York)
Client: British American Tobacco
Brand Strategy/ Identity
Naming/Copy Writing
OOH/POS
Digital /Print/Direct Mailer/LEP
