VUSE GO
Launch
Campaign

Project Info

“The Real Deal” is a global integrated campaign that aims to promote Pall Mall as a superior smoke at a value price no matter where you go. I led the art direction, branding, and typography. The campaign has many touchpoints that include POS, billboard, print, and digital ads.

Role: Creative Direction, Design
Agency: TAXI/VMLY&R (Montreal)
Client: British American Tobacco

Brand Strategy/ Identity
Naming/Copy Writing
OOH/POS
Digital /Print/Direct Mailer/LEP

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Pall Mall - The Real Deal Campaign